THE BIG IDEA©
TURN YOUR BIG IDEA© INTO ACTION
NEW PROGRAMME BEGINS 18th APRIL
THE MICRO BUSINESS GROWTH CLUB
BIG IDEA PROGRAMME
The Micro Business Growth Club BIG IDEA Programme will help you to move your business to the next level
4×2-hour Interactive Online Training Sessions
A fully supported programme. Includes templates, workbooks, and videos to help you turn your BIG IDEA into a viable business opportunity
The BIG IDEA Programme Comprises of:
1: The IDEA
2: The Market
3: Viability Testing
4: Branding & Launch
The BIG IDEA© Programme Content
The programme poses 5 critical questions for any new business idea
How do I know it's a good idea?
Is there an identified demand for it?
How can I be sure it will be profitable?
Who are the big hitters I will be competing with?
What is the best marketing strategy?
You will also answer the following questions about your new idea
What is it?
What does it do?
What problem does it solve for your customers?
What are its features and benefits?
How does it win over similar products?
What are its physical attributes and packaging requirements?
What is the pricing strategy and profit margin?
The programme will be delivered in four 2-hour sessions, over four consecutive weeks
Week 1: 18th April - The Idea
Using the Idea Concept Map, participants will analyse every aspect of their idea. The market sector it will target, and how to target it through a product launch campaign.
Week 2: 25th April - The Market
Using the market analysis tools, participants will identify the size and value of their BIG IDEA's market, conduct a product SWOT analysis, (Strengths, Weaknesses, Opportunities, and Threats). Conduct a competitor analysis looking for similar products.
Week 3: 2nd May - Viability testing
Using a basic set of costing tools, the unit price, profit margin and retail price of the idea will be established, and market comparisons made. Participants will also create an 'Ideal Client' avatar for targeted sales and marketing campaigns.
Week 4: 9th May - Branding and Launch
Having established the viability of the product, participants will consider the branding of their product, paying careful attention to image, logo, product packaging, and bringing the product to market. You will create a draft marketing strategy, identifying the best communication channels, positioning, timing, creating desire, campaign costs.
A follow-up 1-2-1 Session will complete the programme
What Our Clients Say about The BIG IDEA©
Inspiring Salon Professionals
I really enjoyed it and found new pathways bubbling up and a great group of people with a few possible network connections that may be really useful.
Wendy's calm, positive and methodical way of working is great to be part of and inspires me to be more focussed on the goal
Have you got a BIG IDEA© that you want to put into action?
Join this tried and tested programme to develop your BIG IDEA© into a business winner
4×2-hour interactive on-line sessions, plus a 1-2-1 follow-up coaching call.